• Zack Ross

What is a key result?

Updated: Nov 9



A key result is a quantitative statement that measures the achievement of a given objective. If the objective asks, “What do we want to do?” the key result asks, “How will we know if we’ve met our objective?”

Objective: Drive better attendance at our annual user conference to boost the member experience


Key result could be: Increase the number of attendees from 350 to 600.

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