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  • Writer's pictureZack Ross

What is a key result?

Updated: Mar 29

A key result (KR) is a specific, measurable outcome that helps to indicate whether an objective has been achieved. Key results are an essential part of the Objectives and Key Results (OKR) framework, as they provide a clear and measurable way to track progress towards achieving an objective.

Key results should be specific, measurable, and challenging, but achievable. They should be tied directly to the objective and reflect the desired outcome. Key results can be quantitative or qualitative, but they should always be something that can be measured in some way.

For example, if the objective is to increase website traffic, a key result might be to increase website traffic by 20% within the next quarter. This key result is specific, measurable, and challenging, but achievable. It directly ties to the objective and reflects the desired outcome.

It is important to note that the number of key results for an objective should be limited, typically between 2-5. This ensures that the focus is on the most important outcomes and prevents dilution of effort.

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