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Zack Ross OKR Coach, OKR Trainer, OKR Consultant, OKR Workshop

Zack Ross, President, Global OKR Coach, Mentor with Google for Startup, and Speaker

Zack Ross is a highly experienced technology industry veteran who has worked in a variety of roles at companies of all sizes, from start-ups to large multinational corporations. He spent time at Google, where he played a key role in building the AI Assistant that connects users seamlessly across Google's products andKRervices. In this position, Zack was responsible for driving engineering teams to align their objectives with the company's overall strategy.


Zack is also an active mentor with Google for Startup, an initiative that helps early-stage startups build and scale great AI-first companies. At Amazon, Zack led initiatives to expand the company's footprint into European markets, while at VMware and AT&T, he worked in various roles related to technology and strategy.


Through his partnership with, Zack now consults with organizations around the world to help them align their company strategy with OKRs. With his wealth of experience and expertise, Zack is able to provide valuable insights and guidance to organizations looking to leverage OKRs to achieve their goals and drive success.

Paul Niven

Global OKR Coach and Author

Paul Niven is a consultant, author, and noted speaker on the subjects of OKRs, strategy, strategy execution, and the Balanced Scorecard. He works with clients around the globe, helping them develop and execute their unique strategies. Paul’s clients include Anheuser-Busch, Panasonic, the United States Navy, World Vision, and many others. Paul is the author of six highly acclaimed books, which have been translated in over 15 languages around the globe.

Paul's book Objectives and Key Results is a must-read for any business leader. “Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations create value through focus, alignment, and better communication.”

OKR Coach, OKR Trainer, OKR Consultant, OKR Workshop, Paul Niven
OKR Coach, OKR Trainer, OKR Consultant, OKR Workshop, Kevin Baum

Kevin Baum

Global OKR Coach and Author

Author and consultant Kevin Baum is passionate about helping organizations large and small get laser-focused on why they exist, for whom, in order to achieve what results – and how to measure, monitor and improve those results. Since 2003 Kevin has worked with more than 200 organizations across the country and world as a strategy execution and performance management coach. Prior to becoming a consultant, Kevin spent 20 years as a government executive, and in that capacity developed a deep and rich appreciation for results metrics as tools to drive decision-making. Kevin is widely recognized for his ability to develop results measures for outcomes that do not lend themselves to easy statistical manipulation, and his signature peer-reviewed article, ‘When an Inspector Calls, How to Measure the Unmeasurable’, was translated into over a dozen languages and circulated around the world. Kevin is a popular speaker and trainer and talks regularly on leadership, OKR and organizational strategy.

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